Jan 1, 2026
The Rise of Synthetic Phishing
Phishing has evolved. What used to be generic mass emails with obvious red flags has become something far more dangerous: AI-generated attacks that are hyper-personalized, contextually aware, and nearly indistinguishable from legitimate communication.
We call it synthetic phishing.
These attacks leverage large language models to scrape publicly available data—LinkedIn profiles, company announcements, social media, even breached databases—and craft messages that reference real colleagues, actual projects, and genuine business relationships. They arrive at plausible times, mimic authentic writing styles, and scale effortlessly across thousands of targets.
The result? Phishing that doesn't look like phishing.
Traditional security tools weren't built for this. They rely on known signatures, blacklisted domains, and pattern matching against historical attacks. But synthetic phishing generates unique content for every target. There's no signature to match.
At Trotta, we're building a different approach. Instead of waiting to detect attacks after they've been crafted, we simulate how adversaries think—predicting attack vectors and identifying vulnerabilities before they're exploited.
Because in a world where AI powers the offense, defense needs to get predictive.


